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This sample marketing plan was created with Marketing Plan Pro software. Marketing Strategy Cranium Filament Reductions will have a somewhat limited marketing budget.
The main reason for this will be because some of the money that would otherwise be spent on marketing efforts will be used for rent. By choosing a well-traveled, popular mall to locate Cranium in, it will receive a lot of walk through traffic.
The cost of having this location takes the form of higher than normal rent. Part of the high cost of rent is just an expense if you want to locate a shop in a popular commercial property.
Some of the money also goes to mall association dues. The money for the mall dues goes to marketing activities that are designed to increase visibility and traffic for the mall as a whole.
The money from the marketing budget will be spent on the following marketing initiatives: Advertisements will be placed in two different local newspapers, the Plain Dealer and the Sun Press. The Plain Dealer serves the entire Cleveland metropolitan area. Not all of the readers will be willing to travel across Cleveland to go to Cranium, however, a large percentage of people in Cleveland subscribe to the Plain Dealer, therefore it is a good investment to increase visibility.
The Sun Press is a more regional paper serving Shaker Hts. In-store and Store Front Displays: These displays will be visible to the large walk-through traffic base. Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro.
Finish your own Marketing Plan Mission Cranium Filament Reductions' mission is to provide reasonably priced, convenient hair styling. We exist to attract and maintain customers. When we adhere to this maxim, everything else will fall into place.
Our services will exceed the expectations of our customers. Maintain positive, steady growth each month. Profitability by year one. Target Marketing Cranium Filament Reductions will target three different market segments: Women tend to favor a female specific upscale salon if they can afford it.
There is not often a difference in quality of an upscale salon relative to a family hair salon other than a upscale salon will tend to pamper you more, only accepts appointments, and the facility is generally a bit plusher. Someone who is fiscally responsible as opposed to someone who likes opulence will favor a family style salon.
Young Mothers With Children: Most young children are notoriously difficult when it comes to getting haircuts. A family style salon is a more laid back place that allows the children to play while they are waiting and then will work with the parents in calming the kids nerves when they are ready for their shearing.
· Amari’s initial target is female spa-goers, age , with an average household income of $, We will first focus our grassroots marketing efforts on the early adopters and the urbanagricultureinitiative.com Plan/Amari.
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