But there are a lot of Arabs in Michigan and Wisconsin. So it's not that unusual. They were engaged ten days later and married in It is the most awesome tool that we have ever invented.
Most people have a working understanding of the fact that Apple lost the PC wars to Microsoft, and only nominally understand that when Apple created the iPod and then the iPhone, the company started to go in a new direction.
But beyond that, the reasons why Apple is really successful are still a mystery to many. However, after years of watching Apple up close and personal and having to deal with every one of their CEOs, as well as interacting with various Apple execs over the years, I would like to suggest that the reasons the company is successful can be boiled down to six key principles that make it very hard for competitors to compete with Apple.
For any product that Apple creates, the people who create it have to want it themselves So many times with projects I do with other tech companies, the goal is almost always based around the technology first, followed by whether or not people really want to use it.
Geeky engineers are dazzled by the technology at their disposal and often create something because they can. The engineers who are creating Apple products actually make them for themselves. And his engineers had to come to grips with that when designing a product. The products have to be easy to use Jobs was a stickler on this point.
While industrial design is a critical component of any product Apple makes, if it is not easy to use, it is considered worthless to the consumer. All of the products they create have to be intuitive and easy to understand and learn.
As technology has become more intricate and users want more features, the task of keeping things simple is sometimes difficult.
And Apple creates tools for power users and rookies, which can mean a broad range of ease-of-use issues. But even with that, Apple is the only company I deal with where ease of use is more important than the product itself. Apple makes this a critical goal of its approach to creating anything for the market.
The Apple II Turns 35 3. Keep things simple I was in Paris in the past two weeks and had talks with various French telecommunications officials about many mobile-computing issues. But one conversation I had in particular emphasizes this keep-it-simple point.
We were discussing how to compete with Apple — a major pastime for all Apple competitors and carriers these days — when the question of why Apple is really successful came up.
And one exec nailed it when he said he felt that the real reason Apple is successful is because it has one product; in this case the iPhone.
It minimizes the decisionmaking process for the consumer by making things simple. The person speaking was with a carrier in France, and he said that in their stores, they have to have as many as 25 different models of phones available.
That makes it hard for his staff to be really knowledgeable about all of them all of the time, and their customers just have too many options to choose from.
But Apple only has one iPhone model, and anyone who has gone into an Apple store understands that every staff member there knows a great deal about each of the four major products carried in its stores.
While this may seem limiting given the amount of smart phones available to users, the truth is the reverse. Our company has done consumer research for over 30 years, and consumers constantly tell us that while choice is nice, in reality they want the process of choosing a tech product to be simple and not complicated by a plethora of choices.
Yes, there are tech-savvy people who like more choices and sometimes even like complexity, but from years of experience as a market researcher, I can tell you that in the end, the majority of users are not tech-savvy, and keeping things simple for them is a plus.
Apple understands this in spades and is never tempted to add multiple versions of an iPhone, iPad or even more than one or two types of iPods. This makes buying an Apple product simple. And consumers seem to appreciate this considering the huge number of iDevices that are sold each year.
I know the tech media and techies are the most vocal about this issue of choice, but in the end, while choice is good for competitive pricing, what nontechie consumers really want is simplicity.
The Inventor Of the Future 4. Offer great customer service and in-store experiences Jobs understood one of the major conundrums of technology: Because of this, consumers at all levels may need some hand holding from time to time.
I was one of the most vocal critics of Apple when it introduced its first retail store in Tokyo in I thought it was crazy for Apple to try and go into retail. At the time, and even today, tech retail stores are in decline while big-box stores like Costco and Walmart sell products on price and nothing else.
I thought that if price were the issue, an upscale retail store would be DOA. Apple uses this conundrum to its advantage. Because it keeps product SKUs simple, the salespeople inside the stores know the products really well.
And once you explain your needs, they take care of it on the spot in most cases.The drop in sales is being attributed to the increase in music apps, cloud storage and streaming services including Spotify.
Additionally, Apple iPhones come with iTunes built-in, making the iPod. Jobs and Wozniak co-founded Apple in to sell Wozniak's Apple I personal computer. the company increased sales significantly with the introduction of the iMac and other new products; After the 1st generation of iPod, Apple released the hard drive-based iPod Classic, Relatives: Mona Simpson (sister).
"In they started introducing smaller iPod variants [the iPod Mini, the iPod Nano] that dramatically increased its penetration." But the real key to Apple's success wasn't so much the iPod.
Sync your iPod with iTunes on your computer using USB. When you sync your music, movies, and more with iTunes, the content on your iPod touch will . The products promotes is Mac book laptops, a free IPod is given to a students who purchase Mac book laptop and this called the attention of other students to purchase more .
iPod MacBook The success of the iPod and iPhone raises the licensing question for Apple again Case Study Q1: Explain how the iPod is helping Apple achieve increased sales of its range of Mac personal computers? Made iPod as a PC peripheral as well. With the move to the PC market, Apple accessed a much broader market.