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Research Methods 7 Summary: Use IA- and UI-focused user research to determine if low findability and discoverability are caused by site information architecture or navigation design.
Findability and Discoverability Issues When site visitors routinely conduct searches for content that should be easily located via browsing or when there is insufficient within-site traffic to mission-critical pages, the site may suffer from low findability and discoverability.
Users can easily find content or functionality that they assume is present in a website. Users encounter new content or functionality that they were not aware of previously. High findability and discoverability are the results of a well-defined information architecture and well-designed navigation system.
The challenge with findability and discoverability issues is determining the root cause: Site visitors are not visiting two important sections of the site. Potential issues that can cause the problem: Users do not understand or are not attracted to the names of the sections.
Users do not notice the links to the sections. Site visitors never use a Related Links navigation component on content pages.
The content links included under Related Links are not relevant to what users need a classification issue. The cost of guessing the cause of issues can be very high. It would be a shame to spend money to redesign an entire user interface only to discover that the underlying IA is the issue or vice-versa.
With limited resources and time, knowing the root cause is priceless.
All of the methods that we recommend can be executed quickly, remotely, and without moderation unless desired. There are no excuses for not testing. Employing Multiple Methods to Determine Cause The key to identifying the true cause of a problem is to combine multiple testing methods.
By running separate studies to measure a the information architecture IA and b the user interface UIwe increase the likelihood of correctly identifying the cause of website failures. The 4 methods described below answer different questions IA- or UI-focused and provide results that are either qualitative or quantitative or both.
It does not display the user interface to test participants; they navigate using only link names. Are the names of categories understandable?
Do the category names accurately convey content? Is content categorized in a user-centered manner? Are content titles distinguishable from one another?
Is information difficult to find because the structure is too broad or too deep? Study participants conduct the tasks using the tree. The results are quantitative and include, but are not limited to: How many participants found the right answer without having to go back up and down the tree?How to Develop Survey Protocols.
A Handbook (Interactive Edition) i conducting surveys in the National Wildlife Refuge System (Refuge System). Using the specific protocol from various materials like initial survey instructions, methods in published papers, or notes about past survey activities.
Big Data analytical methods – related to Q2. To facilitate evidence-based decision-making, organizations need efficient methods to process large volumes of assorted data into meaningful comprehensions (Gandomi & Haider, ).The potentials of using BD are endless but restricted by the availability of technologies, tools and skills available for BDA.
7. Summary: Use IA- and UI-focused user research to determine if low findability and discoverability are caused by site information architecture or navigation design. One of the biggest causes of user failure is when users simply can’t locate stuff on the website.
The first law of e-commerce design states, “if the user can’t find the product, the user can’t buy the product.”. Interactive theatre is a presentational or theatrical form or work that breaks the "fourth wall" that traditionally separates the performer from the audience both physically and verbally..
In traditional theatre, performance is limited to a designated stage area and the action of the play unfolds without losing our virginity with audience members, who function as passive observers. architecture for conducting interactive experiments online. for extensive discussions of differences regarding non-interactive (survey-st yle) Due to the nature of conducting research via.
This handbook explores the different roles of ethics and compliance practitioners in promoting ethical conduct in organisations, and analyses benefits and drawbacks of the two approaches to understand whether it is more effective for organisations to have two separate functions dealing with ethics and compliance respectively.