The case discusses the strategies adopted by the soft drinks and snack foods major PepsiCo to enter India in the late s. PepsiCo promised to work towards uplifting the rural economy of the terrorism affected north Indian state of Punjab by getting involved in agricultural activities. In addition, it made a host of other promises that made its proposal very attractive to the regulatory authorities.
The company had been trying for some time to enter the Indian market - without much success. He wrote, "I learned that you are coming here. I am the one that threw Coca-Cola out, and we are soon going to come back into the government.
If you come into the country, you have to remember that the same fate awaits you as Coca-Cola. However, multinational companies such as PepsiCo had been eyeing the Indian market for a long time for a host of reasons.
As the major market for PepsiCo, the US, seemed to be reaching saturation levels, the option to expand on a global scale seemed to have become inevitable for the company. India was a lucrative destination since its vast population offered a huge, untapped customer base.
During the late s, the per capita consumption of soft drinks in India was only three bottles per annum as against 63 and 38 for Egypt and Thailand respectively. Even its neighbor Pakistan boasted of a per capita soft drink consumption of 13 bottles.
PepsiCo was also encouraged by the fact that increasing urbanization had already familiarized Indians with leading global brands. Given these circumstances, PepsiCo officials had been involved in hectic lobbying with the Indian government to obtain permission to begin operations in the country.
However, the company could not deny that many political parties and factions were opposed to its entry into the country. It had therefore become imperative for PepsiCo to come up with a package attractive enough for the Indian government.Pepsi’s Entry into India: A Lesson in Globalization analyse the importance of formulating and selling a business proposal in such a manner The case discusses the strategies adopted by the soft drinks and snack foods major PepsiCo to enter India in the late s.
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For Indian Orders, the books will be sent . GLOBAL KLEPTOCRACY Self-serving leaders throughout the world increasingly assume power with the goal of becoming rich at the expense of the majority of their population, and of the commonweal. Pepsi's Entry into India: A Lesson in Globalization - Pepsi, The case discusses the strategies adopted by the soft drinks and snack foods major PepsiCo to enter India in the late s.
To enter the highly regulated Indian economy, the company had to struggle hard to 'sell' itself to the Indian government.
PepsiCo promised to work towards . Pepsi's Entry into India: A Lesson in Globalization Case summary: The case discusses the major strategies adopted by Pepsi Co (Soft drinks & snack food major) to enter the Indian market in the late s.