How do you set your standards e. What makes your business a Champions award winner?
The hotel is located on the prestigious Beach Road of Takoradi, overlooking the beautiful Atlantic Ocean. It is a five star bed and breakfast hotel with a slew of high-touch amenities such as high speed internet, pool, meeting room, fitness center, restaurant onsite and room service.
Guests at the Best Western Plus Atlantic Hotel are just steps from the beach and can enjoy an abundance of great restaurants and shopping right on their doorstep. It is barely a year old having business men, expatriates working the oil field and holiday makers as its major customers.
The hotel is faced with very keen competition from the already renowned hotels that have been in business for decades.
The hospitality industry is currently hit by legal and economic factors due to the high rate of inflation and continuous depreciation of the Cedi.
The directive from the government restricting hotels not to charge in dollars but to charge and display their rates in only the local currency Ghana Cedis is making Promotional and advertising strategies 3 autosaved implementation of effective pricing strategy a difficult one.
This reaps off our economic profit due to the fact that our target customers are business men and holiday makers and these are people who book for our service in advance.
Another challenge is the numerous competitors both within sales territory and outside our sales territory.
There is therefore the need to develop appropriate stimuli and cues and providing positive reinforcement until our targeted customers learn that our service is good and worth patronizing.
The perishability aspect of a service is another challenge that we face in our normal cause of business and is also a resulting factor in the reduction of our economic profit. Notwithstanding the above problem, Best Western Plus Atlantic Hotel has got a lot of features and amenities that can use to increase its market share and growth.
It is also surrounded by other joints or facilities that provide a variety of taste to our customers. As you drive along Beach Road towards the hotel, on your right you will see the pristine Takoradi Golf Club bordered by a clear blue sky horizon and the magnificent Atlantic Ocean with its white horses crashing on the beach.
Immediately to your left, atop a hill, your jaw will drop as you feast your eyes on the beauty and grandeur of the 9-storey Atlantic Hotel - Takoradi. You will be mesmerized by the contemporary lines of its architecture and intricate details from water and wall fountains to a variety of palm species.
As you raise your head all the way up to the exclusive roof- top penthouse suites, accessible only by a panoramic private glass elevator, it will dawn on you that the top of the world beckons.
The Atlantic Hotel - Takoradi have the largest selection of bars and restaurants under one roof in Ghana. Nine 9 outlets in all for dining and beverage pleasure. All served 24hrs a day with where you can choose to sit in our terrace area overlooking the Pool and the Atlantic Ocean. This objective is further classified into three category and these are; promotional objective, marketing objective and financial objective.
Promotional objective; this is to increase awareness of business by identifying our targeted customers and using the right stimuli and cues repetitively till our targeted customers are convinced that we are a very good brand and our services is worth patronizing. Marketing objective; this is to identify additional opportunities to enable us increase our sales revenue, sales volume and to also increase our market share and an average realized price.
Financial objective; this where Atlantic Hotel seeks long-run rate of return on investment, profit and consistent cash flow during the current year. The marketing objective would be achieved with much prominence on the provision of quality service — the provision of a consistent level of high quality services would go a long way to make Best Western Plus Atlantic Hotel a distinct brand from its competitors.
The financial objective would be achieved through the strategic pricing strategy. Having an optimized mobile presence is an essential part of our hotel marketing plan. More than ever, guests are using mobile devices to plan trips and book rooms. Today, nearly half of all travel planning starts from a mobile device.
It is now imperative that hotels create mobile hotel websites in order to increase occupancy, and it will only become more through mobile internet. Therefore we intend to promote the hotel through our mobile website by making it easy and fast for customers to book a room at our hotel via their mobile device, making browsing easy, and ensure the information they need such as our contact and location details are positioned towards the top of our mobile website.
Customer service is a very important aspect of the hotel industry. Guests of hotels interact with the employees at all hours of the day and night and depend on them for a variety of needs. Best Western Plus Atlantic Hotel seek to provide a high quality service by training and retraining our employees on the importance of offering good customer service, evaluate our employees often on their job performance, get feedback from our customers and use the survey answers as training materials to train our employees to deal with real situations that will give them the skills they need to offer truly exceptional customer service.
And also publicly recognize employees who are mentioned specifically by guests as offering a positive experience and exhibiting excellent customer service. Product design is another tool that we intend to use to provide a 3 high quality service.
This is to provide different taste and variety and to meet the changing expectation of our customers. We also have in place a gym, swimming pool, restaurants and meeting rooms to meet the other needs of our customers. We place much prominence on the location of our hotel in order to add additional value to the high quality service we are rendering.
There is no doubt our customers keeps revisiting because of the hotel nearness to the transport, airport, banks, harbor and a pristine Takoradi Golf Club bordered by a clear blue sky horizon and the magnificent Atlantic Ocean. Not only do we provide a guide map of these other institution and facilities surrounding us but we also gather daily information from these other institution and provide them to our customers to make an informed decision.
For instance we provide our customers with daily bank rates and foreign exchange rates as well as available flight and booking flight on behalf of our customers.ch15 (1) - Download as Powerpoint Presentation .ppt), PDF File .pdf), Text File .txt) or view presentation slides online.
Scribd is the world's largest social reading and publishing site. Search Search. WEEK 9, Assignment 3: Promotional and Advertising Strategies Course: Contemporary Business Date: March 1, The automotive industry has had its share of high and low moments.
As the economy takes a tumble, automobile manufacturers feel the impact of that tumble. However, when things are going good with the economy, the demand for a new, innovative, reliable, and efficient vehicle . Promotional and Advertising Strategies 3 Autosaved 1 Promotional and Advertising Strategies Michelle Lee Strayer University BUS Contemporary Business Dr.
Keith Graves December 10, Introduction The two companies that will be discussed in this assignment will be LG Electronics and Samsung. LG Electronics was established in and. Based on the above responses from sales and marketing staff and responses from managerial staff, It can be concluded that intense competition is the main reason behind the decline in sales at Highveld Exclusive Clothing Shop as it has negatively affected the profits resulting in budget cuts thereby impacting on the Highveld Exclusive Clothing Shop’s ability to mount effective promotional.
Prepare a 4- to 6-slides Microsoft® PowerPoint® presentation illustrating your promotional strategy.. Compile the information presented in your previous papers. SEE ATTACHMENTS FOR PAPERS.
Include the following in the presentation. Include how you will use at least three of the following elements: Advertising; Public relations.
|Small Business Awards - Resources||Push, Pull or a combination of the two. It involves convincing trade intermediary channel members to push the product through the distribution channels to the ultimate consumer via promotions and personal selling efforts.|
|Promotional and Advertising Strategies Essay Example for Free||Digital marketing — new channels are emerging constantly Company websites Social media applications such as Facebook or Twitter Blogging Mobile phone promotions using technology such as bluetooth YouTube E-commerce Deciding which media channel to use In nature, evolution occurs most rapidly when competition for resources is intense. The same process is now occurring with promotional media.|
Chapter 3 6. Chapter 4 8. Chapter 5 Chapter 6 Chapter 7 Chapter 8 Chapter 9 Discounts and promotional offers. Services: Customer satisfaction surveys, Quality assurance. The Value Chain M 17 Manufacture of Dell Computers. Input. Micro-Processors from Intel/AMD. Knowledge Workers from Universities.